(See Tommy) Double Double

Six months ago my lips repelled every ounce of that beverage known as coffee; today, the staff at my local Tim Hortons has my large double-double ready as I walk in the door. There’s no turning back, the metamorphosis is complete. Tim Hortons coffee and I symbiotically exist.

Tim Hortons Inhaler

It was a gradual change. My first sip of coffee was not unlike my first sip of peer-pressured beer: revolting. Yet now, if it weren’t for the coffee every morning, I’d have no identifiable personality whatsoever. Over the last six months I have slowly, degenerately, been consumed with an overwhelming urge to drink 7 ounces of caffeine for breakfast, rolling up the rim along the way.

When I think about it, there’s nothing sexy about grinding dirt-like beans into hot water. So what is it about coffee that’s so damn good?

Lavazza Coffee
(image: Lavazza Coffee: Espress Yourself)

The smell? I mock your coffee breath and tie stains.
The taste? I challenge you to say it’s better than gummy bears.
The caffeine? Drinking tea or coke has the same dopamine-inducing effect, without the aftertaste.

Alas, I can’t pin down any advertised characteristic of coffee that would entice me to drink. So I am safe to conclude that coffee is not very good, and that it somehow must be Timmy Ho’s.

I’ll distinguinsh this addiction of mine from that of the general coffee lover. I have ventured to the Starbucks and Second Cups and Timothy’s of the world, but I can come to an agreement about the coffee at those establishments: no matter how much sugar or cream I put in the cup, it still tastes like shit. So I’m going to offer that the hysteria is driven by (a) impressive marketing strategies, (b) frilly mocha frappa lappa whattachinos, and/or (c) the convenience of location.

But my addiction is specific to Tim Horton’s. I simply can’t get them out of my system. They are a different beast; the wolf in sheep’s clothing. They hit you with the small-town-values crap that is usually reserved for the Hollywood directors who are too lazy to come up with a good ending, then finish you off with a dose of cherish-the-moment wholesome goodness as they rush you past the lineup. They don’t want you to buy their coffee because it’s trendy, but because they care/love/have familes/support our troops. Who knows, you might even have an epiphany along the way.

See Tommy Double Double

Which, I can only assume, means that they put something in the coffee. Diabolically genius. What that something is, only Professor Frink knows. But I shall venture a guess:

  1. Blood, Sweat, And Tears.
  2. Crack/Cocaine
  3. The Secret Ingredient: Love
  4. Opium, Or A Derivative Thereof
  5. C6H3(OH)2-CH2-CH2-NH2, Also Known As “4 – (2 – Aminoethyl) Benzene – 1,2 – Diol”

Note, while I haven’t exhausted the list of possibilities, I’d bet my fortune to a wooden nickel that there is an additive that keeps me coming back. Not that I’m complaining.

Comments
10 Responses to “(See Tommy) Double Double”
  1. Carol says:

    A coincidence. I read this on Instapundit today:

    “In Starbucks’ case, it’s not the ambience that puts off consumers, it’s the coffee. If only they roasted it a bit less. My colleagues agree that if they had another option they wouldn’t buy Starbucks but, since there is a Starbucks on nearly every block around our office in the District, our options are limited.”

    Any free market economists want to take a swing at this one? I too would prefer less roasting. I have two conjectures: either they’re benefitting from first mover advantage, or stupid Americans have some sort of macho attachment to burned coffee, as if that charred flavour makes it somehow more authentic and manly.

    Personally, I think the manly thing to do is to drink the stuff with the most caffeine. And contrary to popular belief, that isn’t espresso; it’s regular coffee. (The longer you roast the beans, the more caffeine is destroyed.) Starbucks makes it even worse by overcooking their espresso beans. Anyone drinking burned Starbucks on the assumption that the smoky flavour must mean it carries a real kick–not so, not so. Char grilling is for steaks, not Arabica beans.

  2. halejon says:

    Get a roaster. See the light. ’nuff said.

  3. Q says:

    6 months Hamid!!!! That’s just about the time I left Toronto. Coincidence? Never!! I think there’s an underlying yet mildly nefarious motif of maybe trying to fill the void of my absence. Yes, I drank copious amounts of coffee prior to my departure and you loathed the vile sludge, but here we are.

    I miss ya too!! (You can find me on facebook if you’re ever looking. All the cool kid’s are doing it…)

  4. hroman says:

    An interesting theory.

    You could argue I started this blog to fill a void. Maybe we’re all just the sum of our idiosyncratic void-filling obsessions?

  5. Bonners says:

    I’ve actually never had a coffee in my life. Other than the odd hot chocolate, I ate hot drinks. Besides, it addictive. I refuse to be held hostage by coffee.

    On a completely unrelated note – can anyone spare a buck for a Coca-Cola..? I haven’t had one yet today and ‘m starting to get the shakes.

  6. Tien says:

    Hey Bonnie….if you hadn’t thrown that toonie on the floor of your local KFC last Tuesday, you’d have your Coca-cola right now.

  7. Retro clothing is the bomb! My favorite place to find it is Goodwill or any thrift store. Ebay is also a great place to find what you are looking for.

  8. Megan says:

    I won 5 coffees from roll-up-the-rim-to-win and now I am addicted to their coffee. There has to be something in their coffee or how the hell would I get addicted that fast.

Trackbacks
Check out what others are saying...
  1. [...] afterward, a thought dawned on me: I consume a shitload of coffee. I’ve previously complained here on this blog about the addictive nature of Tim’s brew; but I thought that addiction was under control. Now, [...]



Leave A Comment